Life is beautiful…drink beautiful.

In response to the growing thirst for sophisticated and health-conscious libations, I embarked on a journey with Aquilini Beverage Group to craft Beautiful Drinks Co., a botanically infused sparkling spirit that promises to delight and refresh all year round.

Opportunity: With the rising demand for innovative and healthier alternatives to traditional alcoholic beverages, there was a unique opportunity to introduce a botanically infused sparkling spirit drink that caters to consumers seeking a sophisticated and refreshing option year-round.

Solution: Collaborating with Aquilini Beverage Group, I developed Beautiful Drinks Co., a brand that embodies elegance and natural flavors. I led the creation of the brand identity, packaging design, and go-to-market (GTM) creative strategy, ensuring a cohesive and appealing product launch that stands out in their diverse portfolio of spirits, wines, and ready-to-drink (RTD) beverages.

• Brand Strategy

• Brand Development

• Creative Strategy

• Deployment

• On-Product Branding

• Product Packaging

• Concept Development