Stylish and wicked fast.

Every marathon has a story, and Brooks has a program that celebrates each major marathon annually with a signature shoe, showcasing their support and fueling excitement for the custom footwear crafted for the event. This program, named Pheidippides after the messenger who delivered news of the Persian defeat in the Battle of Marathon, always has a unique story to tell.

Opportunity:

Have had the privilege of assisting multiple times in the development of the Pheidippides program for Brooks Running.

Solution:

This year, the theme centered around the coastal vibe of Summertime at the Cape.

• Brand Design and Concept

• Retail Marketing Campaign and Program Development