I’m a creative who thinks like a strategist—a rare breed, I know. I thrive in moments when the status quo is begging to be disrupted and pride myself on being the person you call when change isn’t just necessary but non-negotiable.

I admire bold, brave, and borderless ideas—the kind that make people uncomfortable in the best way possible. Consensus? Not a fan. (It’s where passion and originality go to die.) My real joy comes from working with founders and leaders who dream about making their brands not only emotionally resonant but also financially unstoppable.

At Challenger, we like to keep things refreshingly simple—we demystify creativity and amplify profitability. Because who says you can’t have both?