Sometimes building means taking things apart.

In 2018, I had the opportunity to help MAXXIS Tires, one of the leading tire manufacturers in the biking industry, extend its brand personality beyond the conventional and traditional and toward the exceptional.

Opportunity: As a market leader, the goal was to emphasize the feeling of going fast, whether through small snippets of visuals or the bending of time that registers when you are in a flow state. The aim was to capture the essence of hyper-focused, exhilarating biking experiences.

• Brand Development

• Brand Design

• Advertising

• Deployment

• On-Product Branding

• Product Packaging

• Concept Development