Brooks Stride Signature – A new way to run circles around the competition.

Choosing running shoes is a highly technical and personal decision. Brooks Stride Signature is a system created to guide runners through the purchasing process, helping identify the perfect pair of footwear for their feet. Whether you are a 2-mile-a-day enthusiast or a 40-mile-a-week warrior, Brooks Running can assist you in finding the ideal pair.

Opportunity:

Define a system that enables customers to easily understand the critical decision-making process when selecting the platform that best suits their needs as a runner.

Solution:

I created a visual system, rooted in emotive traits, was created to facilitate a guided purchase flow. This system makes it easier for individuals to identify which product best suits their needs as a runner.

• Brand and System Development

• Brand Design

• Retail and Marketplace Execution

• OOH and Retail Brand Deployment