New Mile Kitchens – Innovative meals made just the way you want, delivered.

In an era where reducing friction for customers is paramount, especially in providing culinary variety, companies are continually seeking new ways to create new opportunities to foster brand love.

Opportunity:

Tasked with testing and developing new opportunities for incubator brands to flourish in the competitive marketplace of fast-casual dining.

Solution:

As part of a growth and product innovation opportunity, I leveraged my brand incubator process to assist in the development of a series of restaurant models, developed in collaboration with Chick-Fil-A, called New Mile Kitchens. This super kitchen restaurant concept offers a range of options from quick bites to gourmet meals, all made to order and delivered fresh, fast, and ready to devour.

• Brand Development

• Brand Design

• Naming

• Testing

• Creative Development and Design

• Social Media Deployment