Sokenbicha – The revival of bottled tea.

Coca-Cola has a significant interest in emerging brands worldwide, and occasionally, these brands find their way to the U.S., necessitating adjustments to cater to the American consumer.

Opportunity:

Sokenbicha was crafted as the ideal blend of ancient wisdom and modern taste. As one of the largest tea brands in Japan, the goal was to introduce its benefits to a Western audience.

Solution:

I created a solution embracing the craft and flavor, acknowledging health and wellness, and incorporating a nod to Eastern philosophy. The identity, packaging, and subsequent 'core creative idea' were designed to ensure that all future efforts—be it advertising, retail, or media—were clearly understood.

• Branding System

• Brand Design

• Brand Strategy

• Product Design