Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
HTC Grip – Take control of your best life.
Whether you work out for fitness or fun, HTC Grip was designed for the athlete in all of us.
Opportunity:
This wearable was created to seamlessly sync with UA MyFitnessPal, empowering users to take control of their lives wherever they may be running.
Solution:
We leveraged the strengths of HTC while introducing a new way to access the brand, with a serious focus on empowerment, speed, and reaping all the benefits of taking control of your workout.
Brand Strategy
Brand Design
Brand Development
Broadcast
Retail Deployment
