As part of the MOD rebrand, we reimagined the MOD No Name Cake and expanded both the flavors and the way it comes to life in-store and for consumers. Instead of sticking with just the original chocolate flavor, we introduced seasonal varieties that reflected and complemented the time of year, such as Strawberry, Key Lime, Pumpkin Spice, and Peppermint. The Strawberry flavor became the most successful No Name Cake launch in MOD history, outselling the others by a wide margin. I was responsible for developing the new brand platform and creative direction for the campaigns that introduced these new flavors.