Boldr is better.

Fun, refreshing, and bodacious, a bold fusion of tropical natural flavors and vodka, BOLDR delivers.

Opportunity: With RTD alcoholic beverages soaring in the market, I was tasked once again by the Aquilini Beverage Group to imagine a brand that delivered on the promise of fresh, fruity flavors, a bold lively package, and a repeatable model that would allow for vast line extensions.

Solution: I worked directly with their marketing leadership to help develop Beautiful BOLDR, a mouthwatering combination of tropical flavors and vodka. I led the creation of the brand identity, packaging design, and go-to-market (GTM) creative strategy, ensuring a cohesive and appealing product launch that stands out in their diverse portfolio of spirits, wines, and ready-to-drink (RTD) beverages.

• Brand Strategy

• Brand Development

• Brand Design

• Creative Strategy

• Deployment

• On-Product Branding

• Product Packaging

• Concept Development