Amazon Home – Creating innovative ways to reduce friction for customers.

Buying furniture online can be tricky; often, items end up being either too big or too small, despite multiple measurements of your space. Amazon, aware of this challenge, sought a solution to help customers make informed decisions when navigating their desires.

Opportunity:

The goal was to communicate the simplicity of making significant purchasing decisions using their Online Showroom Tool.

Solution:

I developed a campaign to illustrate the ease of mixing and matching pieces, using the tool to find the best combination of furniture options to fit your space. The campaign aimed to showcase the fun, emotive, and humorous aspects of what your life could be like using the Online Showroom.

• Retail Marketing Campaign

• Brand Design

• Product Advertising, across Amazon Desktop, Mobile, and Social Media ecosystem.