Kindle Fire HDX—everything else pales in comparison.

The Kindle's evolution reached new heights with the launch of the Kindle Fire HDX. With high speeds and a brilliant display, the Kindle Fire HDX truly sparked the fire for Amazon devices.

Opportunity:

In the crowded world of tablets, Amazon sought fresh ways to convey the speed and design prowess of their tablet, renowned for its blazing-fast processor and screen fidelity.

Solution:

I developed a concept that revolved around portraying everything else falling short of the Kindel Fire HDX, emphasized by a visual language that focused on product fidelity, creating an impression that nothing else compares.

• Campaign Strategy

• Out of Home and Digital Launch Campaign Development and Deployment