Coke Life – Half the calories, same great Coca-Cola taste.

In an era where domestic health and wellness are central tenets of everyday life, significant responsibility rests with large companies to offer customers healthy options from the brands they cherish.

Opportunity:

The opportunity arose to introduce the first naturally sweetened low-calorie carbonated beverage as part of the flagship Coca-Cola suite of brands.

Solution:

I had the privilege of partnering with The Coca-Cola Corporation to develop and launch Coke Life in 2016.

• Brand Strategy

• Brand Development

• Creative Strategy

• Packaging

• Point of Purchase Marketing