Visa – Assisting a global brand in communicating on a global scale.

As a global financial institution, the VISA brand necessitates a consistent interpretation on a global scale. This can be a complex undertaking, considering the variations in cultures and creative capabilities from country to country.

Opportunity and Solution:

The challenge was to unify the VISA Creative Platform and Co-Marketing Guidelines consistently and memorably. The goal was to enhance customer trust and provide regional markets with the tools they need to collectively think globally.