MOD Wings

What goes better with pizza than wings? In 2022, the introduction of wings as a test, in two major markets, was launched to meet customers where their tastebuds were. I led the development of a comprehensive marketing campaign to support this effort with video as the centerpiece of the paid media strategy. It was a key element of a campaign designed to introduce the new product to customers as a compliment to their meal, drive cravability and encourage product attach.