Nike Play Pinoy – For the love of the game

Basketball holds a special place as a national pastime in the Philippines. The passion and determination of the players rival any other country where sports are a way of life. Unknown to much of the world, the Filipino National Team achieved a historic milestone by qualifying for the FIBA Basketball World Cup for the first time during the year this program was developed.

Opportunity:

Celebrate and bring prominence to this accomplishment in the Philippines through a series of events and tournaments, showcasing the profound love for the sport.

Solution:

My team developed a celebration of the soul was developed to instill pride and garner support throughout the Philippines. This campaign aimed at championing the remarkable players and the national pride they embody, fostering a sense of unity and support for the team.

• Design Strategy

• Campaign Strategy and Development

• Brand Design

• Launch